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The Bill & Melinda Gates Medical Research Institute
Biotech / Start-up / Not-for-profit
The Bill & Melinda Gates Medical Research Institute, a non-profit biotech funded by the Bill & Melinda Gates Foundation, is taking steps toward advancing the development of novel drug and vaccine candidates to eradicate diseases that disproportionately affect the world’s poorest populations: malaria, tuberculosis and diarrheal disease.
Aligned with their vision “All Lives Have Equal Value” and guided by a core brand idea—Seeing the Unseen—a next-generation challenger brand was born—boldly shining the light on the urgency for action, while embracing the unique vision, relentless passion, unwavering spirit of the Institute and its leaders.
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Fast Company's 2019 World Changing Ideas Award
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Category: Creativity
Brand Strategy / Visual Identity / Branded Environments / Digital Experience / Brand Launch

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