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The Bill & Melinda Gates Medical Research Institute
Biotech / Start-up / Not-for-profit
The Bill & Melinda Gates Medical Research Institute, a non-profit biotech funded by the Bill & Melinda Gates Foundation, is taking steps toward advancing the development of novel drug and vaccine candidates to eradicate diseases that disproportionately affect the world’s poorest populations: malaria, tuberculosis and diarrheal disease.
Aligned with their vision “All Lives Have Equal Value” and guided by a core brand idea—Seeing the Unseen—a next-generation challenger brand was born—boldly shining the light on the urgency for action, while embracing the unique vision, relentless passion, unwavering spirit of the Institute and its leaders.
Fast Company's 2019 World Changing Ideas Award
Category: Creativity
Brand Strategy / Visual Identity / Branded Environments / Digital Experience / Brand Launch

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