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Financial Markets
S&P DJI created the building blocks that reflect and enable trading and investment innovation. Through this multi-year campaign platform "Indexology", S&PDJI would be well positioned and more globally recognized by customers and investors as the leader in the world of indexing. With nimble intelligence and proven methodologies S&P DJI will define the future, and push past the frontiers of indexing science.
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INDEXOLOGY is more than an advertising campaign.
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It is an initiative (movement) seeking to highlight how forward-thinking leaders around the world are capturing the potential of indices to achieve economic growth and societal progress.​
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Campaign Strategy / Visual Design / Implementation








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